Analysing film posters

I created this slideshow for some inspiration into what film posters look like, i looked at a variety of genres so that my opinion was not bias. It came apparent that the posters from my genre and selected target audience often incorporate a variety of lighter colours, the text is bold and clear And they often have one image. An example of something opposite is a horror film poster which often incorporates dark colours, has a dark colour scheme and often has text that is 'fancy' and harder to read, this may be to repel children from reading it, as most young children (who are not in the target market) may struggle to read the complicated calligraphy.