Target market research- Questionnaire

After identifying our target market as individuals in their late teens and older, i decided to create a survey in order to gain some understanding of what the audience for our chosen genre 'Drama' would expect and like in a film. This should help myself and production partner to choose our initial idea more effectively, and create more initial ideas based upon this feedback we have been given. I used Survey Monkey to create an online questionnaire and distributed it via the social networking site Facebook. 54 people were asked to participate, and 50 people did so. Here are some pie charts outlining my results.

Just 10% of the audience believed two characters to be enough for the main film, therefore i will go with the majority and ensure there are more than two characters present throughout the film. Although we will not exceed 8, as we still want to respect the minorities opinion.

60%, so just over half like the idea of the story telling a tale of friendship, so we believe that friendship, or relationships between family members should be a key part in our 'drama' film.

'Adult drama' meaning something which children may not be able to understand at a young age, so serious life situations such as illness, death or breakdown. We believe that a major adult event should occur in our film, which will be the main part, this will be the backbone of the film. We will respect the minorities opinion again, by not making the drama to harsh or horrific, as we must stay inside the genre conventions of drama.

80% of the people questioned said they wanted the story to be about family issues, we believe they choose this because it would be a story line that they may find easier to relate too. We will therefore now include some sort of family relationship/setting in our film.

The answer speaks for itself, 100% want the film to be realistic, therefore we will not have any fantasy or make believe aspect so to speak.

90% of the audience like the idea of children being present in the film, therefore we will ensure that at least one child stars in our film. It is vital that we still respect the minorities opinion, so we will ensure that the children do not overtake the film.